Because every detail counts.

LUXE Mobile Detailing

Logo & Brand Identity

Project: A&H Rebrand to LUXE

Client: LUXE Mobile Car Detailing

From the first look, LUXE communicates exactly what the customer is getting: a premium experience, every time. Designed for a discerning audience that expects quality in everything they interact with, every element of this identity has been crafted with scalability in mind. Whether on a business card or a billboard, LUXE maintains its impact without compromise.

This project involved a full rebrand for a car detailing business undergoing a name change and repositioning. The objective was to build a cohesive brand identity from the ground up — one that aligned with the premium service the business was already known for delivering.

A man in a black polo shirt and black cap with the logo "LUXE" stands against a black background with a white angled bottom edge. The man is smiling subtly, with a short beard and mustache.
A series of gold and black arrows pointing to the right.
A black and gold logo with the text 'UUX' in bold golden letters on a black background.

Built on a precise grid, every letterform is intentionally spaced and weighted to project confidence and modernity.

Nothing is accidental.

Every detail was engineered to scale, to stick, and to communicate premium quality instantly.

The gold "X" is the visual anchor; bold, commanding, and unmistakably premium.

A blank white background.

One brand, multiple expressions.

Each LUXE variation is designed to fit its context while staying unmistakably consistent.

Black and gold text logo for LUXX Mobile Detailing, with the words 'LUXX' in large bold letters and 'MOBILE DETAILING' in smaller thin font below.

Wordmark with Tagline

For when the service needs to speak alongside the brand.

A black background with gold abstract lines forming an arrow pattern.

X Mark

The compact icon — versatile and built for small-scale use.

Luxe logo with white and gold text on a black background

Color Variation

On dark surfaces, this version can be displayed and still look clean

Luxe Mobile Detailing logo with gold and black color scheme.

Badge

Built for lifestyle and merchandise applications.

A black and gold snapback hat with the words 'LUXE Mobile Detailing' on the front, placed on a black and white background.

The palette evolves without straying.

Gold, black, and warm neutrals remain at the core, now calibrated to communicate a higher standard of quality and craftsmanship.

Color palette with four color swatches and their color codes: Burnished Gold, Retro Black, Parchment, and Bone.

Every element of the LUXE identity is deliberately chosen.

Typography, color, and layout all reinforce its premium positioning. The system stays flexible across applications while keeping a consistent, polished presence.

A font specification sheet with two font styles: TT AUTONOMOUS, described as bold, geometric, and built for impact; and Scandia, described as clean, legible, and professionally refined.
Sequence of black and gold chevron arrows pointing to the right.

Bold where it needs to be, refined where it counts.

Business card for Luxe Mobile Detailing featuring black and gold design with contact information for Hyrum Diaz.
A pattern of alternating gold and black arrows pointing to the right.

Mockups bring the identity to life.

A black delivery van with gold and white branding for 'LUXE MOBILE DETAILING' on the side, featuring a stylized gold arrow design, parked in a neutral setting.

From t-shirts, hoodies, and hats to business cards and a vehicle wrap, the brand translates seamlessly from everyday wearables to the cars it represents

Black hoodie with yellow accents and text, featuring a large logo on the front. The hoodie has a drawstring hood and appears to be made of a smooth fabric.
A black collared polo shirt with the logo 'LUXE' embroidered on the chest.
Black T-shirt with a gold logo reading "LUXE Mobile Detailing" on the front.
Golden yellow hand-drawn circle with textured strokes on a transparent background.
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